OVERVIEW
A player portrait created to introduce newly signed player Julie Mathiasen, primarily built around a short-form video inspired by the visual language of my Social Circle series. I led the art direction for the video, developing the visual approach, framing and overall feel of the portrait.

ROLE
Art direction, concept, video, photography & graphic design

EXECUTION
The aim was to capture the feeling of being part of a club and translate it into something personal and relatable through an analogue, Mini-DV inspired visual language. The art direction focused on creating a raw and spontaneous feeling, making the player portrait feel more like a glimpse into the club than a traditional player presentation.