OVERVIEW
Media Culture Madness is a self-initiated, community-driven publishing project focused on analog photography and physical format.

ROLE
Founder / Publisher / Art Director
Concept, curation, layout & design

CONTEXT
The project was initiated to bring together photographers from the analog community and create a shared physical archive. The focus was on collaboration, consistency and long-term publishing rather than individual authorship.

EXECUTION
I was responsible for the overall direction of the project, including visual identity, layout system, sequencing and production, from initial concept to final printed edition.

OUTCOME
The first volume was released on December 13, 2025 with a releaseparty at Opopoppa in Malmö and it sold out.

CREDITS
Contributors: Selected photographers from the analog community