In-house Designer / Art Director
OVERVIEW
In-house Designer / Art Director at Nöjesguiden Malmö, working across visual identity, campaigns, motion and event branding for festivals, cultural projects and large-scale events.
ROLE
Visual Identity & Campaign Design
Event Branding & Brand Activation
Motion Graphics & Social Campaigns
Print & Production Material
Art Direction
CONTEXT
Nöjesguiden is Sweden’s largest free magazine focused on culture and entertainment, producing editorial content, festivals, public events and large-scale cultural concepts across Malmö, Stockholm and Gothenburg.
RESPONSIBILITIES
Responsible for the overall visual direction and campaign execution across multiple cultural projects, events and public activations across both digital and print formats.
Led and executed the visual communication independently across campaigns, editorial material, event branding, motion and print production from concept to final delivery.
This included:
• Visual identities and campaign systems for Malmöpriset, Stockholmpriset and Göteborgspriset.
• Design work across award galas, nomination events and cultural activations.
• Motion graphics, lineups, stage visuals, posters, diplomas and print production.
• Visual identity and campaign rollout for Sommarklubben and related club concepts.
• Event branding across physical and digital environments including branded taxi campaigns, print assets and social content.
• Photography, video editing and content production connected to events and editorial work.
• Development of recurring visual systems across multiple yearly concepts and campaigns.
SOMMARKLUBBEN
Visual identity and campaign rollout for Sommarklubben, a summer event and club concept focused on music, culture and subcultural nightlife. Work included event branding, motion graphics, print material, social campaigns and branded activations across both digital and physical formats.
Campaign rollout, event branding, social assets, motion graphics, print material & brand activation.
MALMÖPRISET / STOCKHOLMSPRISET / GÖTEBORGSPRISET
Responsible for the overall visual identity and campaign rollout across Malmöpriset, Stockholmspriset and Göteborgspriset including nomination systems, stage visuals, editorial advertisements, posters, print production and motion graphics across both digital and physical formats.
Visual identity, campaign systems, motion graphics, editorial print, event visuals & art direction.
KOI TAKEOVER
Visual identity, motion graphics, campaign visuals and nightlife-focused event branding, Limited football jersey collaboration with Designer Oskar Olsson.
